The impact of the brand on companies’ capital structure choices: an empirical research
Bianchini, Maria Vittoria (A.A. 2016/2017) The impact of the brand on companies’ capital structure choices: an empirical research. Tesi di Laurea in Performance measurement and financial reporting, LUISS Guido Carli, relatore Giovanni Fiori, pp. 134. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brand and brand management. From brand to brand equity. From measuring the brand equity to brand value. Brand value, advertising and capital structure-an empirical study.
References
Bibliografia: pp. 119-122.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Performance measurement and financial reporting |
| Thesis Supervisor: | Fiori, Giovanni |
| Thesis Co-Supervisor: | Raoli, Elisa |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 May 2018 12:51 |
| Last Modified: | 08 May 2018 12:51 |
| URI: | https://tesi.luiss.it/id/eprint/20743 |
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