The performance of luxury brands entering the millennials state of mind
Cordero di Montezemolo, Allegra (A.A. 2016/2017) The performance of luxury brands entering the millennials state of mind. Tesi di Laurea in Performance measurement and financial reporting, LUISS Guido Carli, relatore Giovanni Fiori, pp. 82. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The luxury industry. The millennials state of mind and digital strategies of luxury brands. Evaluation of digital performances: comparison between Gucci, Burberry and Prada.
References
Bibliografia: pp. 64-68. Sitografia: pp. 69-71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Performance measurement and financial reporting |
| Thesis Supervisor: | Fiori, Giovanni |
| Thesis Co-Supervisor: | Raoli, Elisa |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 May 2018 12:58 |
| Last Modified: | 08 May 2018 12:58 |
| URI: | https://tesi.luiss.it/id/eprint/20744 |
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