The performance of luxury brands entering the millennials state of mind

Cordero di Montezemolo, Allegra (A.A. 2016/2017) The performance of luxury brands entering the millennials state of mind. Tesi di Laurea in Performance measurement and financial reporting, LUISS Guido Carli, relatore Giovanni Fiori, pp. 82. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The luxury industry. The millennials state of mind and digital strategies of luxury brands. Evaluation of digital performances: comparison between Gucci, Burberry and Prada.

References

Bibliografia: pp. 64-68. Sitografia: pp. 69-71.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Performance measurement and financial reporting
Thesis Supervisor: Fiori, Giovanni
Thesis Co-Supervisor: Raoli, Elisa
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 08 May 2018 12:58
Last Modified: 08 May 2018 12:58
URI: https://tesi.luiss.it/id/eprint/20744

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