Retail digital innovation in fashion & luxury industry: the Corneliani S.p.a. case
Tafanelli, Maria (A.A. 2016/2017) Retail digital innovation in fashion & luxury industry: the Corneliani S.p.a. case. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 119. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Consumer perspective: F&L consumer behavior is changing, new needs and expectations are rising. Brand perspective: F&L companies need to rethink their customer experience strategy. Market perspective: Corneliani S.p.A., rethinking customer experience strategy and implementing the change.
References
Bibliografia e sitografia: pp. 101-104.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 May 2018 13:28 |
| Last Modified: | 08 May 2018 13:28 |
| URI: | https://tesi.luiss.it/id/eprint/20751 |
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