The blogging phenomenon: a threat or a lever for marketers? A study on the fashion blogging through the business model canvas and its potential application in the automotive industry
Berloco, Maddalena (A.A. 2016/2017) The blogging phenomenon: a threat or a lever for marketers? A study on the fashion blogging through the business model canvas and its potential application in the automotive industry. Tesi di Laurea in Creative industries and business model innovation, LUISS Guido Carli, relatore Francesca Tauriello, pp. 96. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The emergence of a powerful tool: the blog. Fashion blogging: business model analysis. Fashion blogging: how it changed the fashion industry. Analysing suitable solutions for other industries-automotive industry.
References
Bibliografia: pp. 70-77. Sitografia: pp. 78-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Tauriello, Francesca |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 May 2018 16:58 |
| Last Modified: | 10 May 2018 16:58 |
| URI: | https://tesi.luiss.it/id/eprint/20884 |
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