The blogging phenomenon: a threat or a lever for marketers? A study on the fashion blogging through the business model canvas and its potential application in the automotive industry

Berloco, Maddalena (A.A. 2016/2017) The blogging phenomenon: a threat or a lever for marketers? A study on the fashion blogging through the business model canvas and its potential application in the automotive industry. Tesi di Laurea in Creative industries and business model innovation, LUISS Guido Carli, relatore Francesca Tauriello, pp. 96. [Master's Degree Thesis]

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Abstract/Index

The emergence of a powerful tool: the blog. Fashion blogging: business model analysis. Fashion blogging: how it changed the fashion industry. Analysing suitable solutions for other industries-automotive industry.

References

Bibliografia: pp. 70-77. Sitografia: pp. 78-82.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Creative industries and business model innovation
Thesis Supervisor: Tauriello, Francesca
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 May 2018 16:58
Last Modified: 10 May 2018 16:58
URI: https://tesi.luiss.it/id/eprint/20884

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