The impact of social media on luxury fashion brands
Giglioli, Sara (A.A. 2016/2017) The impact of social media on luxury fashion brands. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 105. [Bachelor's Degree Thesis]
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Abstract/Index
Research questions. Theoretical framework. The business model canvas. Definitions of luxury. Luxury fashion brands. Social media. Origins of social networks. Methods. Findings. Qualitative content analysis of visual posts.
References
Bibliografia: p. 80.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2018 08:44 |
| Last Modified: | 15 May 2018 08:44 |
| URI: | https://tesi.luiss.it/id/eprint/20914 |
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