The impact of social media on luxury fashion brands

Giglioli, Sara (A.A. 2016/2017) The impact of social media on luxury fashion brands. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 105. [Bachelor's Degree Thesis]

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Research questions. Theoretical framework. The business model canvas. Definitions of luxury. Luxury fashion brands. Social media. Origins of social networks. Methods. Findings. Qualitative content analysis of visual posts.


Bibliografia: p. 80.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 May 2018 08:44
Last Modified: 15 May 2018 08:44


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