The effectiveness of brand logo in providing benefits to customers and companies
Battista, Stefano Alojsio (A.A. 2016/2017) The effectiveness of brand logo in providing benefits to customers and companies. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
Introduction to base concepts for this paper. Expected effects of brand logo on public. Effects of brand logo on companies. Survey analysis.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2018 10:15 |
| Last Modified: | 15 May 2018 10:15 |
| URI: | https://tesi.luiss.it/id/eprint/20934 |
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