The role, merits and demerits of product placement
Sapio, Allegra (A.A. 2016/2017) The role, merits and demerits of product placement. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 52. [Bachelor's Degree Thesis]
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Abstract/Index
An overview of media entertainment. Overview of product placement in motion pictures. The many aspects of product placement. Reverse product placement. When fictional brands become reality: the power of movies. Survey.
References
Bibliografia: pp. 48-52.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2018 12:14 |
| Last Modified: | 15 May 2018 12:14 |
| URI: | https://tesi.luiss.it/id/eprint/20953 |
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