The role, merits and demerits of product placement

Sapio, Allegra (A.A. 2016/2017) The role, merits and demerits of product placement. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 52. [Bachelor's Degree Thesis]

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An overview of media entertainment. Overview of product placement in motion pictures. The many aspects of product placement. Reverse product placement. When fictional brands become reality: the power of movies. Survey.


Bibliografia: pp. 48-52.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 May 2018 12:14
Last Modified: 15 May 2018 12:14


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