Retro marketing: l'importanza del passato nella consumer behaviour
Muscatello, Federico (A.A. 2016/2017) Retro marketing: l'importanza del passato nella consumer behaviour. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 50. [Bachelor's Degree Thesis]
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Abstract/Index
Il retro marketing, retro branding e brand revitalization. La nostalgia come punto di forza del retro marketing. Coinvolgimento emotivo nel retro marketing. Il retro marketing nel consumer behaviour. Nintendo Company. Il caso NES e SNES mini.
References
Bibliografia e sitografia: pp. 44-50.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Academic Year: | 2016/2017 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 May 2018 14:16 |
| Last Modified: | 29 May 2018 14:16 |
| URI: | https://tesi.luiss.it/id/eprint/21143 |
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