Customer journey: il ruolo del neuromarketing
Calanca, Lorenzo (A.A. 2016/2017) Customer journey: il ruolo del neuromarketing. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 70. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il processo decisionale d'acquisto del consumatore. Fattori che influenzano il comportamento d'acquisto. Neuromarketing caratteristiche, strumenti e influenza sulle scelte del consumatore. Aree di applicazione del neuromarketing. Case studies.
References
Bibliografia: pp. 67-70.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2016/2017 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 May 2018 06:33 |
| Last Modified: | 31 May 2018 06:33 |
| URI: | https://tesi.luiss.it/id/eprint/21173 |
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