Customer journey: il ruolo del neuromarketing

Calanca, Lorenzo (A.A. 2016/2017) Customer journey: il ruolo del neuromarketing. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 70. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Il processo decisionale d'acquisto del consumatore. Fattori che influenzano il comportamento d'acquisto. Neuromarketing caratteristiche, strumenti e influenza sulle scelte del consumatore. Aree di applicazione del neuromarketing. Case studies.


Bibliografia: pp. 67-70.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Costabile, Michele
Academic Year: 2016/2017
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 31 May 2018 06:33
Last Modified: 31 May 2018 06:33


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