Propensity to purchase global and local brands: a framework for inquiry
Santini, Leonardo (A.A. 2017/2018) Propensity to purchase global and local brands: a framework for inquiry. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical background and hypothesis development. Theoretical approach to branding. Methodology. Analysis. Evaluation of brands choices. General discussion. Limitations and further research directions.
References
Bibliografia: pp. 42-43.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jan 2019 13:28 |
| Last Modified: | 15 Jan 2019 13:28 |
| URI: | https://tesi.luiss.it/id/eprint/21886 |
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