Social media platforms as succesful marketing tools for the luxury clothing industry

Pagnoni, Alex (A.A. 2017/2018) Social media platforms as succesful marketing tools for the luxury clothing industry. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 38. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The role of social media in the luxury clothing market. Most used social media platforms in the luxury clothing industry. Luxury brands and digital marketing: outstanding cases.

References

Bibliografia: pp. 34-36.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Jan 2019 13:50
Last Modified: 15 Jan 2019 13:50
URI: https://tesi.luiss.it/id/eprint/21889

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