Consumers’ perceptions about product related services: comparison across different product categories
Landi, Vincenzo (A.A. 2017/2018) Consumers’ perceptions about product related services: comparison across different product categories. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 119. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Role and classification of product related services. Objectives and purposes of my research. Summary of results. Consumers’ perception about PRS in specific product categories: clothing. Consumers’ perceptions about PRS in specific product categories: hi-tech. Consumers’ perceptions about PRS in specific product categories: food.
References
Bibliografia: pp. 113-114.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jan 2019 13:58 |
| Last Modified: | 15 Jan 2019 13:58 |
| URI: | https://tesi.luiss.it/id/eprint/21890 |
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