Service dominant logic analysis and application to the fitness industry: the Virgin Active case
Crivellini, Sofia (A.A. 2017/2018) Service dominant logic analysis and application to the fitness industry: the Virgin Active case. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 70. [Bachelor's Degree Thesis]
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Abstract/Index
Conceptual framework. Tangible and intangible output differences and managerial implications. Industry, market and product analysis. The establishment of the industry. Virgin Active case analysis. Virgin group.
References
Bibliografia: pp. 68-70.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Jan 2019 08:12 |
| Last Modified: | 17 Jan 2019 08:12 |
| URI: | https://tesi.luiss.it/id/eprint/21920 |
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