Neuromarketing: dagli albori all'utilizzo nelle startup innovative
Germanò, Antonio (A.A. 2017/2018) Neuromarketing: dagli albori all'utilizzo nelle startup innovative. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 52. [Bachelor's Degree Thesis]
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Abstract/Index
Dal marketing tradizionale al neuro-marketing. Finalità del neuromarketing. Tecniche di neuromarketing. Indicatori comportamentali. Startup e neuromarketing. Il futuro del neuromarketing.
References
Bibliografia: pp. 51-52.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Jan 2019 13:30 |
| Last Modified: | 22 Jan 2019 13:30 |
| URI: | https://tesi.luiss.it/id/eprint/22041 |
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