Neuromarketing: dagli albori all'utilizzo nelle startup innovative

Germanò, Antonio (A.A. 2017/2018) Neuromarketing: dagli albori all'utilizzo nelle startup innovative. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 52. [Bachelor's Degree Thesis]

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Dal marketing tradizionale al neuro-marketing. Finalità del neuromarketing. Tecniche di neuromarketing. Indicatori comportamentali. Startup e neuromarketing. Il futuro del neuromarketing.


Bibliografia: pp. 51-52.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Devetag, Maria Giovanna
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Jan 2019 13:30
Last Modified: 22 Jan 2019 13:30


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