Is gender portrayal in Italian television advertisements dissimilar at different times of day: daytime, primetime and weekend?
Gugliersi, Antonella (A.A. 2017/2018) Is gender portrayal in Italian television advertisements dissimilar at different times of day: daytime, primetime and weekend? Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 69. [Bachelor's Degree Thesis]
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Abstract/Index
Gender stereotypes. Authoritarian personality and prejudiced personality. Gender portrayal results from other content analyses. Method and results. Basis credibility of the central character. Difference of means of odds-ratios in daytime, primetime and weekend.
References
Bibliografia: pp. 59-67.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Jan 2019 07:31 |
| Last Modified: | 24 Jan 2019 07:31 |
| URI: | https://tesi.luiss.it/id/eprint/22061 |
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