The WRL approach applied to the Italian wine market
Anatriello, Marco (A.A. 2017/2018) The WRL approach applied to the Italian wine market. Tesi di Laurea in Statistics for marketing, LUISS Guido Carli, relatore Carmela Cappelli, pp. 106. [Master's Degree Thesis]
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Abstract/Index
Italian wine market. Literature review. WRL algorithm market segmentation. Methodology and sampling. Data analysis. Managerial implications. Limitations and future research.
References
Bibliografia: pp. 40-41.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Statistics for marketing |
| Thesis Supervisor: | Cappelli, Carmela |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Feb 2019 11:21 |
| Last Modified: | 19 Feb 2019 11:21 |
| URI: | https://tesi.luiss.it/id/eprint/22304 |
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