The WRL approach applied to the Italian wine market

Anatriello, Marco (A.A. 2017/2018) The WRL approach applied to the Italian wine market. Tesi di Laurea in Statistics for marketing, LUISS Guido Carli, relatore Carmela Cappelli, pp. 106. [Master's Degree Thesis]

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Italian wine market. Literature review. WRL algorithm market segmentation. Methodology and sampling. Data analysis. Managerial implications. Limitations and future research.


Bibliografia: pp. 40-41.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Statistics for marketing
Thesis Supervisor: Cappelli, Carmela
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 19 Feb 2019 11:21
Last Modified: 19 Feb 2019 11:21


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