E-commerce and brain: analisi empirica delle applicazioni del neuromarketing alla digital strategy
Lo Re, Liviana (A.A. 2017/2018) E-commerce and brain: analisi empirica delle applicazioni del neuromarketing alla digital strategy. Tesi di Laurea in Analisi e misurazione delle performance di marketing-marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 95. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La digital strategy. Il neuromarketing a supporto della digital strategy. Le metriche di neuromarketing. Il contesto storico. La ricerca "e-commerce and brain".
References
Bibliografia: pp. 75-79. Sitografia: p. 80.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Analisi e misurazione delle performance di marketing-marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Mar 2019 15:12 |
| Last Modified: | 05 Mar 2019 15:12 |
| URI: | https://tesi.luiss.it/id/eprint/22445 |
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