POS-materials as a type of marketing communications of international FMCG companies on the example of Feminine Care market in Russia
Tsoller, Sergey (A.A. 2017/2018) POS-materials as a type of marketing communications of international FMCG companies on the example of Feminine Care market in Russia. Tesi di Laurea in International economics and industrial dynamics, LUISS Guido Carli, relatore Luigi Marengo, pp. 100. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The theoretical basis for the development of marketing communications. Analysis of POS-advertisement of FMCG companies in Fem Care market in Russia. Recommendations to international FMCG companies on the usage of POS-materials.
References
Bibliografia: pp. 72-74.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International economics and industrial dynamics |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Di Vaio, Gianfranco |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Mar 2019 14:01 |
| Last Modified: | 07 Mar 2019 14:01 |
| URI: | https://tesi.luiss.it/id/eprint/22492 |
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