The value of brand in M&A valuation: Jimmy Choo PLC case
Masci, Gabriele (A.A. 2017/2018) The value of brand in M&A valuation: Jimmy Choo PLC case. Tesi di Laurea in Performance measurement and financial reporting, LUISS Guido Carli, relatore Elisa Raoli, pp. 118. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brand. Brand equity vs brand value. The brand in an M&A. The value of a brand in an M&A operation. Business case: the acquisition of Jimmy Choo by Michael Kors.
References
Bibliografia: pp. 96-100.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Performance measurement and financial reporting |
| Thesis Supervisor: | Raoli, Elisa |
| Thesis Co-Supervisor: | Paolone, Francesco |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Mar 2019 10:52 |
| Last Modified: | 12 Mar 2019 10:52 |
| URI: | https://tesi.luiss.it/id/eprint/22553 |
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