The value of brand in M&A valuation: Jimmy Choo PLC case

Masci, Gabriele (A.A. 2017/2018) The value of brand in M&A valuation: Jimmy Choo PLC case. Tesi di Laurea in Performance measurement and financial reporting, LUISS Guido Carli, relatore Elisa Raoli, pp. 118. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Brand. Brand equity vs brand value. The brand in an M&A. The value of a brand in an M&A operation. Business case: the acquisition of Jimmy Choo by Michael Kors.


Bibliografia: pp. 96-100.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Performance measurement and financial reporting
Thesis Supervisor: Raoli, Elisa
Thesis Co-Supervisor: Paolone, Francesco
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 12 Mar 2019 10:52
Last Modified: 12 Mar 2019 10:52


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