Chinese consumers' motivation for consuming luxury American fashion brands
Chen, Yusheng (A.A. 2017/2018) Chinese consumers' motivation for consuming luxury American fashion brands. Tesi di Laurea in International business, LUISS Guido Carli, relatore Alberto Festa, pp. 67. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Research background and purposes. Literature review. The definition of luxury American fashion brands. The current situation of luxury consumption in China. Research hypotheses. Research methods. Data analysis.
References
Bibliografia: pp. 44-46.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2019 10:36 |
| Last Modified: | 14 Mar 2019 10:36 |
| URI: | https://tesi.luiss.it/id/eprint/22611 |
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