Chinese consumers' motivation for consuming luxury American fashion brands

Chen, Yusheng (A.A. 2017/2018) Chinese consumers' motivation for consuming luxury American fashion brands. Tesi di Laurea in International business, LUISS Guido Carli, relatore Alberto Festa, pp. 67. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Research background and purposes. Literature review. The definition of luxury American fashion brands. The current situation of luxury consumption in China. Research hypotheses. Research methods. Data analysis.

References

Bibliografia: pp. 44-46.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International business
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 14 Mar 2019 10:36
Last Modified: 14 Mar 2019 10:36
URI: https://tesi.luiss.it/id/eprint/22611

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