The innovative matchday experience as a strategic tool for Italian football clubs to differentiate, increasing stadium attendance, fan engagement, loyalty and monetization
Santoro, Domenico (A.A. 2017/2018) The innovative matchday experience as a strategic tool for Italian football clubs to differentiate, increasing stadium attendance, fan engagement, loyalty and monetization. Tesi di Laurea in International business, LUISS Guido Carli, relatore Alessandro Marino, pp. 74. [Master's Degree Thesis]
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Abstract/Index
Contribution of the project. The modern business of football. The matchday experience. A strategic management tool for Italian clubs. Matchday esperience direct contributions and recommendations.
References
Bibliografia: pp. 60-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | Marino, Alessandro |
| Thesis Co-Supervisor: | Tee, Richard |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2019 11:09 |
| Last Modified: | 14 Mar 2019 11:09 |
| URI: | https://tesi.luiss.it/id/eprint/22614 |
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