Giannì, Lucrezia (A.A. 2017/2018) Influencer marketing: le caratteristiche personali degli influencer e il loro impatto sui consumatori. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 37. [Bachelor's Degree Thesis]

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Abstract/Index

L’influencer marketing. L’influencer marketing e la sua evoluzione. La figura dell’influencer. Le caratteristiche dell’influencer. La ricerca: “le caratteristiche personali degli influencer e il loro impatto sui consumatori”. L’analisi dei risultati.

References

Bibliografia: pp. 36-37.

Thesis Type:	Bachelor's Degree Thesis
Institution:	LUISS Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Marketing
Thesis Supervisor:	Marcati, Alberto
Academic Year:	2017/2018
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	02 May 2019 08:19
Last Modified:	02 May 2019 08:19
URI:	https://tesi.luiss.it/id/eprint/23216

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