Il neuromarketing e lo studio del comportamento d’acquisto
Mancini, Flavia (A.A. 2017/2018) Il neuromarketing e lo studio del comportamento d’acquisto. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 59. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Cos'è il neuromarketing? Influenza del neuromarketing sugli input di marketing. Metodologie e strumenti per l'analisi del comportamento d'acquisto. Comportamento d'acquisto del consumatore. Casi sperimentali.
References
Bibliografia: pp. 57-59.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 May 2019 12:44 |
| Last Modified: | 02 May 2019 12:44 |
| URI: | https://tesi.luiss.it/id/eprint/23252 |
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