Il neuromarketing e lo studio del comportamento d’acquisto

Mancini, Flavia (A.A. 2017/2018) Il neuromarketing e lo studio del comportamento d’acquisto. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 59. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Cos'è il neuromarketing? Influenza del neuromarketing sugli input di marketing. Metodologie e strumenti per l'analisi del comportamento d'acquisto. Comportamento d'acquisto del consumatore. Casi sperimentali.


Bibliografia: pp. 57-59.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Costabile, Michele
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 02 May 2019 12:44
Last Modified: 02 May 2019 12:44


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