KPIs of a successful Ho.Re.Ca. channel strategy: a Coca-Cola case
Rinaldi, Andrea (A.A. 2017/2018) KPIs of a successful Ho.Re.Ca. channel strategy: a Coca-Cola case. Tesi di Laurea in Performance measurement and financial reporting, LUISS Guido Carli, relatore Barbara Sveva Magnanelli, pp. 93. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Dynamics in the fast-moving consumer goods (FMCG). Performance and measurements about Coca-Cola globally. The Coca-Cola HBC Italia strategies.
References
Bibliografia: p. 72. Sitografia: p. 73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Performance measurement and financial reporting |
| Thesis Supervisor: | Magnanelli, Barbara Sveva |
| Thesis Co-Supervisor: | Raoli, Elisa |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2019 14:11 |
| Last Modified: | 07 May 2019 14:11 |
| URI: | https://tesi.luiss.it/id/eprint/23345 |
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