KPIs of a successful Ho.Re.Ca. channel strategy: a Coca-Cola case

Rinaldi, Andrea (A.A. 2017/2018) KPIs of a successful Ho.Re.Ca. channel strategy: a Coca-Cola case. Tesi di Laurea in Performance measurement and financial reporting, LUISS Guido Carli, relatore Barbara Sveva Magnanelli, pp. 93. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Dynamics in the fast-moving consumer goods (FMCG). Performance and measurements about Coca-Cola globally. The Coca-Cola HBC Italia strategies.


Bibliografia: p. 72. Sitografia: p. 73.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Performance measurement and financial reporting
Thesis Supervisor: Magnanelli, Barbara Sveva
Thesis Co-Supervisor: Raoli, Elisa
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 May 2019 14:11
Last Modified: 07 May 2019 14:11


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