The internationalization process within the Italian wine market: how to keep competitiveness when tradition meets globalization

Cini, Marianna (A.A. 2017/2018) The internationalization process within the Italian wine market: how to keep competitiveness when tradition meets globalization. Tesi di Laurea in International business, LUISS Guido Carli, relatore Alessandro Marino, pp. 196. [Master's Degree Thesis]

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Abstract/Index

The course of firms’ internationalization. The wine market: the international and Italian competitive scenario. A practical survey of the Italian wine industry.

References

Bibliografia: pp. 176-180. Sitografia: p. 181.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International business
Thesis Supervisor: Marino, Alessandro
Thesis Co-Supervisor: Tee, Richard
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 May 2019 07:34
Last Modified: 14 May 2019 07:34
URI: https://tesi.luiss.it/id/eprint/23368

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