The internationalization strategies of the Chinese automotive industry in the European market

Cui, Alessio Jue Ming (A.A. 2017/2018) The internationalization strategies of the Chinese automotive industry in the European market. Tesi di Laurea in Esame svolto all'estero, LUISS Guido Carli, relatore Alessandro Marino, pp. 83. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Market entry modes. Methodology. Empirical analysis of the Chinese automotive companies. Overview of the Chinese automotive industry.

References

Bibliografia e sitografia: pp. 63-68.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Esame svolto all'estero
Thesis Supervisor: Marino, Alessandro
Thesis Co-Supervisor: Tee, Richard
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 May 2019 09:07
Last Modified: 14 May 2019 09:07
URI: https://tesi.luiss.it/id/eprint/23383

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