Analysis of the reviews of a product: the Apple watch case study

Barbaresi, Benedetta (A.A. 2017/2018) Analysis of the reviews of a product: the Apple watch case study. Tesi di Laurea in Marketing big data analysis, LUISS Guido Carli, relatore Maurizio Naldi, pp. 94. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Literature review. Literature review about smartwatches. Introduction to sentiment analysis. The Apple watch and its competitors. Introduction to R software. Dataset statistics. Comparative sentiment analysis of the Apple watch. Corpus. Sentiment classification. Aspects based sentiment analysis.


Bibliografia e sitografia: pp. 74-76.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing big data analysis
Thesis Supervisor: Naldi, Maurizio
Thesis Co-Supervisor: Panconesi, Alessandro
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 May 2019 10:11
Last Modified: 21 May 2019 10:11


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