Cookie link analysis: an advanced customer segmentation approach based on linkages among TIM cookies: how to transform individual profiling in community profiling
Sansalone, Clara (A.A. 2017/2018) Cookie link analysis: an advanced customer segmentation approach based on linkages among TIM cookies: how to transform individual profiling in community profiling. Tesi di Laurea in Marketing big data analysis, LUISS Guido Carli, relatore Maurizio Naldi, pp. 109. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Digital marketing and its players. Building community networks. The cookies-system. Analysis of communities and external cookies. Cookie link analysis in use.
References
Bibliografia: pp. 90-91. Sitografia: pp. 92-94.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing big data analysis |
| Thesis Supervisor: | Naldi, Maurizio |
| Thesis Co-Supervisor: | Panconesi, Alessandro |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 May 2019 10:53 |
| Last Modified: | 21 May 2019 10:53 |
| URI: | https://tesi.luiss.it/id/eprint/23539 |
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