Branded content and television entertainment
Giorgino, Gianmarco (A.A. 2017/2018) Branded content and television entertainment. Tesi di Laurea in Newsmaking & brand storytelling, LUISS Guido Carli, relatore Francesco Giorgino, pp. 131. [Master's Degree Thesis]
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Abstract/Index
La televisione al servizio del content marketing. Come cambia la televisione. Il formato televisivo branded content ed il ruolo delle società di produzione. Il brandtelling all'interno di formati televisivi "stand by me".
References
Bibliografia: pp. 111-114.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Newsmaking & brand storytelling |
| Thesis Supervisor: | Giorgino, Francesco |
| Thesis Co-Supervisor: | Balestrieri, Luca |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 May 2019 14:07 |
| Last Modified: | 21 May 2019 14:07 |
| URI: | https://tesi.luiss.it/id/eprint/23560 |
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