Branded content and television entertainment

Giorgino, Gianmarco (A.A. 2017/2018) Branded content and television entertainment. Tesi di Laurea in Newsmaking & brand storytelling, LUISS Guido Carli, relatore Francesco Giorgino, pp. 131. [Master's Degree Thesis]

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La televisione al servizio del content marketing. Come cambia la televisione. Il formato televisivo branded content ed il ruolo delle società di produzione. Il brandtelling all'interno di formati televisivi "stand by me".


Bibliografia: pp. 111-114.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Newsmaking & brand storytelling
Thesis Supervisor: Giorgino, Francesco
Thesis Co-Supervisor: Balestrieri, Luca
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 May 2019 14:07
Last Modified: 21 May 2019 14:07


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