Tourismtelling: il caso Airbnb

Lanzilli, Giovanni (A.A. 2017/2018) Tourismtelling: il caso Airbnb. Tesi di Laurea in Newsmaking & brand storytelling, LUISS Guido Carli, relatore Francesco Giorgino, pp. 112. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

La nuova frontiera della comunicazione. Lo sviluppo del digital marketing e l’evoluzione del consumatore. Il settore turistico. Il mercato dei viaggi. Il caso Airbnb.

References

Bibliografia: pp. 93-98.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Newsmaking & brand storytelling
Thesis Supervisor: Giorgino, Francesco
Thesis Co-Supervisor: Balestrieri, Luca
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 May 2019 14:45
Last Modified: 21 May 2019 14:45
URI: https://tesi.luiss.it/id/eprint/23568

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item