Consumer behaviour analysis: which factors determine consumers’ loyalty?

Boidi, Beatrice (A.A. 2017/2018) Consumer behaviour analysis: which factors determine consumers’ loyalty? Tesi di Laurea in Machine learning & object driven marketing, LUISS Guido Carli, relatore Luigi Laura, pp. 143. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The importance of consumer behaviour. Consumer behaviour- what is? Brand loyalty and store loyalty. Antecedents of store loyalty. Which factors determine consumer’s loyalty? Empirical findings and data analysis.

References

Bibliografia: pp. 127-129. Sitografia: p. 130.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Machine learning & object driven marketing
Thesis Supervisor: Laura, Luigi
Thesis Co-Supervisor: Italiano, Giuseppe Francesco
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 May 2019 14:59
Last Modified: 21 May 2019 14:59
URI: https://tesi.luiss.it/id/eprint/23571

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