Native advertising in social media marketing: a focus on misleading influencer marketing: legal overview in Italy with a comparative perspective to USA
D'Addazio, Andrea (A.A. 2017/2018) Native advertising in social media marketing: a focus on misleading influencer marketing: legal overview in Italy with a comparative perspective to USA. Tesi di Laurea in Informatica giuridica, Luiss Guido Carli, relatore Gianluigi Ciacci, pp. 124. [Single Cycle Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
New advertising trends and legal framework in Italy and USA. Case studies and regulation against misleading influencer marketing in Italy and USA. Conclusions and possible developments of native advertising regulation and standards.
References
Bibliografia: pp. 116-124.
| Thesis Type: | Single Cycle Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Single Cycle Master's Degree Programs > Single Cycle Master's Degree Program in Law (LMG-01) |
| Chair: | Informatica giuridica |
| Thesis Supervisor: | Ciacci, Gianluigi |
| Thesis Co-Supervisor: | Caridi, Gianfranco |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Jun 2019 10:49 |
| Last Modified: | 13 Jun 2019 10:49 |
| URI: | https://tesi.luiss.it/id/eprint/23838 |
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