Il native advertising nell’industria automobilistica
Setth, Riccardo (A.A. 2017/2018) Il native advertising nell’industria automobilistica. Tesi di Laurea in Newsmaking & brand storytelling, Luiss Guido Carli, relatore Francesco Giorgino, pp. 113. [Master's Degree Thesis]
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Abstract/Index
Perchè il marketing è importante nel settore dell'automotive. Il native advertising. Quale futuro per il native advertising? Volo per quartz: VolvoQZapp.
References
Bibliografia: pp. 92-99. Sitografia: pp. 100-102.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Government and Policies (LM-62) |
| Chair: | Newsmaking & brand storytelling |
| Thesis Supervisor: | Giorgino, Francesco |
| Thesis Co-Supervisor: | Panarari, Massimiliano |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jun 2019 08:09 |
| Last Modified: | 28 Jun 2019 08:09 |
| URI: | https://tesi.luiss.it/id/eprint/23896 |
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