La gestione del portafoglio marchi in LVMH
Chiacchiari, Tullia (A.A. 2008/2009) La gestione del portafoglio marchi in LVMH. Tesi di Laurea in Economia e gestione delle imprese, LUISS Guido Carli, relatore Matteo Giuliano Caroli, pp. 158. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Cos'è il brand. Analisi del settore di lusso. La gestione strategica del portafoglio marchi. Strategie del gruppo LVMH.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Economia e gestione delle imprese |
| Thesis Supervisor: | Caroli, Matteo Giuliano |
| Thesis Co-Supervisor: | Marchegiani, Lucia |
| Academic Year: | 2008/2009 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 25 Mar 2011 11:43 |
| Last Modified: | 19 May 2015 22:36 |
| URI: | https://tesi.luiss.it/id/eprint/2395 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
