La gestione del portafoglio marchi in LVMH

Chiacchiari, Tullia (A.A. 2008/2009) La gestione del portafoglio marchi in LVMH. Tesi di Laurea in Economia e gestione delle imprese, LUISS Guido Carli, relatore Matteo Giuliano Caroli, pp. 158. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Cos'è il brand. Analisi del settore di lusso. La gestione strategica del portafoglio marchi. Strategie del gruppo LVMH.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Economia e gestione delle imprese
Thesis Supervisor: Caroli, Matteo Giuliano
Thesis Co-Supervisor: Marchegiani, Lucia
Academic Year: 2008/2009
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 25 Mar 2011 11:43
Last Modified: 19 May 2015 22:36


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