L'influencer marketing come strumento di comunicazione per i brand
De Lucia, Carmen (A.A. 2017/2018) L'influencer marketing come strumento di comunicazione per i brand. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 60. [Bachelor's Degree Thesis]
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Abstract/Index
Analisi dello scenario. Il web 2.0. L’evoluzione dei media. Influencer marketing. Costi dell’influencer marketing. Case study: Amazon Influencer Program. Un fenomeno globale.
References
Bibliografia: pp. 58-59. Sitografia: p. 60.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jul 2019 13:27 |
| Last Modified: | 09 Jul 2019 13:27 |
| URI: | https://tesi.luiss.it/id/eprint/23993 |
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