The role of digital technologies in shaping consumer preferences and competitive strategies: the case of Airbnb
Colicchi, Francesca (A.A. 2017/2018) The role of digital technologies in shaping consumer preferences and competitive strategies: the case of Airbnb. Tesi di Laurea in International economics and industrial dynamics, Luiss Guido Carli, relatore Luigi Marengo, pp. 119. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Digital revolution. How is the traditional market changing? The sharing economy. Digital transformation: advantages and disadvantages. Economic and social impacts of multi-sided markets. The Airbnb case. The future of the platform.
References
Bibliografia: pp. 97-104.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Chair: | International economics and industrial dynamics |
Thesis Supervisor: | Marengo, Luigi |
Thesis Co-Supervisor: | Garonna, Paolo |
Academic Year: | 2017/2018 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 11 Jul 2019 13:59 |
Last Modified: | 11 Jul 2019 13:59 |
URI: | https://tesi.luiss.it/id/eprint/24066 |
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