The e-commerce experience in the high end fashion industry: Exploring new technologies and channels to drive traffic and improve the online user experience
Iorio, Camilla (A.A. 2017/2018) The e-commerce experience in the high end fashion industry: Exploring new technologies and channels to drive traffic and improve the online user experience. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 127. [Master's Degree Thesis]
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Abstract/Index
The luxury market goes online. The luxury e-commerce: practices and communication. Make your customer feel at home: artificial intelligence and recommendation engines. The source of traffic: the power of social media. Real practices: analysis of four brand to show tools management in the digital transformation.
References
Bibliografia e sitografia: pp. 122-127.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jul 2019 07:27 |
| Last Modified: | 18 Jul 2019 07:27 |
| URI: | https://tesi.luiss.it/id/eprint/24133 |
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